Users will soon have a fresh option that allows them to lessen the volume of artificial intelligence-produced media appearing in their streams. This step comes as the service disclosed that it currently hosts in excess of 1 billion content made with AI.
Pilot Phase and Launch
The new functionality is in a pilot phase over the following weeks before a widespread rollout. This advancement aligns with a surge in AI-generated material, fueled by new AI video creators.
The Broader AI Trend
Studies have shown that almost one in 10 of the fastest-growing content creators on a competing service only show content made by AI. A large amount of this output is classified as mass-produced AI material, a term for inferior, bulk-generated content that is frequently absurd or surreal.
“We know from our community that numerous viewers like content created using AI tools, from AI artwork to educational videos, and we want to give people the ability to adjust the amount of that, according to their own likes,” stated a spokesperson.
AI on the Platform
The platform shared that there are now 1.3bn videos on its app identified as AI-generated. In total, over 100 million pieces of content are uploaded to the platform every day, making AI-generated material a relatively small percentage of its overall inventory.
Customizing Your Feed
Users will be able to reduce or increase the level of AI content they watch by accessing the content preference setting in the app and choosing the AI content topic. Additional categories that are already be modified under the tool include politics, style, beauty, and dance.
AI Disclosure Rules
TikTok’s policies mandate creators to tag convincing AI-generated content, and it prohibits harmful deepfakes of public figures or critical incidents. Any believable AI video that is not labeled can be deleted under its terms of service.
In addition, the app will now add an AI-generated label to content produced via its own AI tools, or identified by an cross-platform project for spotting content made by AI. This step is aimed to help prevent users from seeking to evade the labeling process.
AI Literacy Programs
TikTok is furthermore launching a $2 million AI literacy fund for specialists and groups to produce informative material about using AI responsibly. This initiative will support non-profit groups dedicated to educating coding and technology.
Moderation Strategy
The video-sharing app has defended its safety measures, amid controversy over plans to make redundant numerous review team members in the United Kingdom. The company is expected to reduce hundreds of positions in its user protection team in its British office, with labor groups and online safety experts expressing worry that people are being substituted by AI moderation.
A trust and safety lead stated that human moderation would still have a role, but automated tools can safeguard staff by removing the most harmful content prior to it is viewed by staff. TikTok announced a 76% decrease in shocking and graphic content handled by safety staff over the past year due to intervention by its automated systems.
“We think that it’s essential to integrate people and machines to keep the platform safe,” the executive stated. “We’ll have staff as involved in the system, but we further consider it’s highly necessary to minimize viewing of harmful content as rapidly, which is why a extensive automated help is proving valuable work at speed.”
